(Financial) climate change
Produced by world leading academics and economists, Trex’s unique climate-economy modelling is so much more complex and advanced than anything else in the ESG market that it’s very difficult to talk about in simple terms. Trex came to us in 2024 asking for a brand that would help launch them into the public conscience
Applied Science
Trex wanted to represent the data they connect and stand out more than the usual green and white splash that dominates the sustainability landscape. We designed a minimalist brand mark and visual direction that embodies this, including a notion of upward trajectory representative of sustainable investment value.
Deep blues and purples help give the brand a level of academic authority, with a stark contrast in yellow to emphasise key points.
Crisp, clean and legible data
With data, legibility and understanding is paramount. Trex's branding took a digital first approach, with data visualisation clarity at it's heart. With ease of understanding being crucial to the brand our team worked to create a typographic and colour style sheet that worked across all visualisations and potential modelling scenarios.
Huge thanks to
Jack Oliver, Tim Davies & Willemijn Verdegaal