Fashion supply chains are a mess. Suppliers, manufacturers and retailers are constantly having to intervene manually to ensure materials and stock arrive on time and on budget. This model fails. In an ocean of PLM systems and communication channels, Ameba provides the answer, turning all of this noise into knowledge.
The communication game
Ameba's big idea: Bring all status tracking and communication under one platform, without the tedious and risky nature of switching systems. With a solid foundational product and on the back of a $9M raise, they approached OneLeft to deliver a brand that would showcase the bringing together of a supply chain as a whole.
All parts of the whole
Being made up of thousands of moving parts, supply chains are messy. Ameba brings every moving piece in their customer's supply chain together to give them a structured and coherent view that can drive stronger decision making. We wanted replicate this process and result visually, bringing together thousands of moving parts to create a decipherable whole.
Bringing it all together
A highly visual brand needs balanced elements to get it's message across. Highly legible fonts with some character give a firm authority to the brand messaging. A wide ranging complementary colour scheme was established as a nod to the enormous amount of individual players in any given supply chain, while helping Ameba stand out from the overly technical looks of their market competitors.
A brand for digital in a physical world
With such complex workflows, the presentation layer of Ameba's new brand was paramount. Designed to tell a strong story, we took pragmatic approach to web design and product, with flourishes of branded moments to ensure the movement and vibrancy of the brand cut through.
Huge thanks to
Cedrik Hoffmann, Chloe Gale, Craig Massie & Greg Wallace